Geary Interactive Selects Mediaplex MOJO Adserver &
Mail
Integrated Ad Serving & Email Platform Offers Advanced
Conversion Tracking Features
WESTLAKE VILLAGE, Calif., Apr 25, 2005
(
BUSINESS WIRE) -- ValueClick,
Inc.'s (Nasdaq:VCLK) Mediaplex division today announced that
leading online
advertising agency Geary
Interactive has selected Mediaplex's integrated MOJO Adserver ad
serving and MOJO Mail email solution. MOJO's unified
return-on-investment (ROI) tracking technology will enable Geary
to precisely measure the effectiveness of sophisticated online
campaigns, including those that use both display ad units and
email messages.
As more and more advertisers employ a multi-channel online
marketing approach -- using both display ads and emails to reach
the same users -- it
creates the need to track
individual channel effectiveness, without double-counting
conversions, within the combined online media mix in order to
maximize campaign ROI. The Mediaplex MOJO solution addresses
this challenge through its unified ROI tracking platform, which
normalizes and consolidates display ad and email tracking and
makes reporting accessible through a single user interface.
Laptop Battery Geary Interactive is an award winning, full-service online
advertising agency with services in
online marketing, design and programming. With offices in San Diego
and Las Vegas, Geary was recently named San Diego's second fastest
growing company, and has a client list that includes Paramount
Parks, It's Just Lunch, San Diego State University, Boyd Gaming,
University of Phoenix, and 20th Century Fox.
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Thinkpad "We are driven to help our clients succeed, and Mediaplex is
equally focused on helping us succeed," said John McKusick, CTO and
Founder of Geary Interactive. "MOJO's ease-of-use and integrated
display ad and email tracking technology made it the
natural choice to help us stay
ahead of the curve. The combination of our strategic vision,
marketing expertise and Mediaplex's advanced solutions will help us
drive results for our clients on a daily basis."
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Microsoft "Mediaplex's integrated approach to ad serving and email
marketing is another example of ValueClick's focus on helping
advertisers effectively leverage all online channels," said Tom
Vadnais, general manager of Mediaplex. "Through one intuitive user
interface and an integrated tracking platform, we make it easy for
agencies and advertisers to deliver and measure the sophisticated,
multi-channel campaigns they want to run today."
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Laptop Computers Experience a hands-on demonstration of Mediaplex's portfolio of
third-party and publisher ad serving and email campaign management
solutions in Booth #217/219 at the AD:TECH conference, April 25-27
at the San Francisco Marriott Hotel. For more information on
AD:TECH, please visit www.ad-tech.com.
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Laptop Computer About ValueClick
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Desktop Computer ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of
media, technology and related services that enable advertisers,
agencies and publishers to reach consumers in all major online
marketing channels, through our three business units:
Notebooks * ValueClick Media (http://media.valueclick.com) provides brand
advertising, direct marketing and search
solutions for advertisers, agencies and publishers. Through its
ValueClick Brand, ValueClick Direct and ValueClick Search groups,
ValueClick Media offers marketers a wide range of distribution
methods, including web-based advertising, co-registration,
pay-per-click search and a variety of email marketing options.
Lenovo ValueClick Media also includes Pricerunner.com
(www.pricerunner.com), a leading provider of online comparison
shopping services.
* Commission Junction (www.cj.com) provides advanced performance
marketing solutions that help marketers increase online leads and
sales. By facilitating strategic relationships between advertisers
and publishers, Commission Junction leverages its proven expertise
in affiliate marketing and search marketing to drive measurable
results for its clients.
* Mediaplex (www.mediaplex.com) provides technology and services
that help advertisers, agencies and Web site publishers manage
their online advertising and permission-based email campaigns.
Additionally, Mediaplex provides the AdVault suite of software and
services that help advertising agencies and other companies operate
their businesses more efficiently, through effective agency
management, media management, and content management solutions.
Hard Drive For more information, please visit
www.valueclick.com.
Travelstar This release contains forward-looking statements that involve
risks and uncertainties, including, but not limited to, trends in
online advertising spending and estimates of future online
performance-based advertising. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors
that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements are detailed
under "Risk Factors" and elsewhere in filings with the Securities
and Exchange Commission made from time to time by ValueClick,
including its Annual Report on Form 10-K filed on March 31, 2005,
recent quarterly reports on Form 10-Q and current reports on Form
8-K. Other factors that could cause actual results to differ
materially from those expressed or implied in the forward-looking
statements include, but are not limited to, the risk that market
demand for online advertising, and performance-based online
advertising in particular, will not grow as rapidly as predicted.
ValueClick undertakes no obligation to release publicly any
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
Gateway SOURCE: ValueClick, Inc.
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