Monitor Your Web Site for Downtime
For those in the Internet
business the availability of
their web site is a major concern. The cost of downtime for web
businesses can amount to $10,000 an hour. And this is without
counting the losses caused by missed opportunities and lost
sales. Losses in image and credibility these businesses suffer
because eventual downtime is even harder to quantify.
Many of today's web hosting providers offer 99% uptime for their
web servers. If you have already chosen one or if you are planning
to use one with such a high uptime should you be concerned on the
whole matter anyway?
Let's see how much 99% uptime means. For a 30-day month you have a
total of 720 hours. 99% of this is 712.8 hours. Are you comfortable
with your web site taking a day off every month? And this if 99%
uptime happens. Can your web hosting provider back up its uptime
promises with real facts? How can you tell that?
For companies making business online it might seem a good idea to
move their Internet operations in-house. They develop their own
infrastructure, hire specialized personnel, only to keep their
business online. The cost of such an enterprise would seem rather
high for the ones seasoned in the Internet business. Why? Because
of the high cost implied: around $20,000 a year, without even
thinking of the logistical burden.
The best way to avoid that while ensuring your business is online
is to have monitoring reports available on your web host's
uptime.
For companies or individuals having their web hosting providers
monitored by a third
party is a guarantee not only
that their money is well spent, but also, an most importantly,
that their Internet business is up and running.
Having their services monitored by a third party is beneficial
even for the web hosting providers. That is serious web hosting
providers. Offering reports of their uptime monitored by a third
party and placing links to them on their home page is bound to
boost the confidence of existing
customers as well as the one of
the prospecting customers in the quality of service that host is
providing for its customers.
This is a not only a great marketing tool, but also translates to
very good customer relationship. This is vital to web hosting
providers as the cost of attracting a new customer is from 5 to 10
times higher than the cost of retaining an existing customer.
Having monitoring reports, even better if they are provided by a
third party, available on the host's web site is sure to reduce the
burden on the technical support center. Many calls to technical
support centers from customers regard dial-up problems such as slow
connection, download times, web site accessibility or various
computer issues that are often related to the personal computer of
the customer rather than are problems on the host's side. This is
why the number of calls to the tech support center could be reduced
up to a third simply by posting the monitoring reports on the
hosting provider's web site or by simply providing a link to
them.
As shown above, when talking about downtime problems the stakes
are high in the Internet business. Disputes regarding the uptime
will never be missing between the web hosting provider and its
customers, and their resolution is almost every time a delicate
issue. This is why independent monitoring provided by a third party
can make the resolution of these disputes much easier for the
conflicting parties.
Having a web host that provides monitoring of its uptime by a
third party is the best guarantee that you can get for your web
site's uptime. With such level of service you can be sure that the
money you are spending for your web presence can give your or your
company the best return of investment.
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