Network World Wins min's Integrated Marketing Award for Lucent Customer Access Management Program
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SOUTHBOROUGH, Mass.--(BUSINESS WIRE)--July 13, 2004--Network World, the leading Network IT media company, has won the Media Industry Newsletter's (min's) Integrated Marketing Award for a Customized Web Site/Microsite on behalf of Lucent Technologies (NYSE:LU). Network World developed a customized Customer Access Program that resulted in the development of a comprehensive microsite. From activity on the microsite, Lucent has obtained qualified leads resulting in a 25+% conversion rate.
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"The Network World Customer Access Program and microsite allowed us to look at what worked and what didn't," explained Maria Florio, director of enterprise marketing for Lucent Technologies Network Operations Software. "The results were leads of exceptional quality. These results broke all records - it was almost like direct marketing and had all the benefits at a fraction of the cost."
Affiliate Window won Innovation in Affiliate Marketing (Network Award) Affiliate%š Choice of Network 2007, whilst eConversions scooped the equivalent Innovation in Affiliate Marketing (Affiliate Award) as well as Best International Publisher 2007.David Hall, Affiliate Windows% communications director, “To win both awards in the only categories open to Networks is very special. We have achieved this success as a direct consequence of the effort made by our Merchant, Affiliate and Agency partners. Our thanks to everyone who has contributed to making Affiliate Window stand out from the crowd in 2007.”
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The winning microsite is hosted on Network World's nwfusionpartners.com (http://www.nwfusionpartners.com/) and provides a complete overview of specific Lucent software resources including product information, downloads of evaluation software, online software demonstrations, independent special reports and analysis, IDC whitepapers and online ROI calculators, as well as links to Lucent services, training, and events.
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This first-ever min's Integrated Marketing Award recognizes the innovative campaigns, ongoing creative programs, and exceptional individuals, which are establishing strong magazine-agency-brand relationships and cross-media marketing. Judges considered design, sponsorship and advertising placement, depth of site, qualified traffic to a section and effectiveness of marketing efforts among the criteria for the award.
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Evilee Thibeault, CEO and Publisher of Network World, said, "We are honored to receive this award from min's. It underscores our commitment to deliver the industry's most innovative programs bringing vendors and Network IT executives together while providing outstanding value to both."
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For more information about Network World's Customer Access Management program, visit http://www.networkworld.com/custommedia/
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For more information about the min's awards, visit http://www.minonline.com/integrated.htm
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About Network World
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Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.
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About IDG
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International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
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Contacts
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Network World
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TerryAnn Croci, 508-490-6420
E-mail: tcroci@nww.com
