The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should.
Laptop Battery Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction. While that statistic is probably influenced upward by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by not focusing on their shopping cart. Fortunately, by taking a few relatively minor steps, you can vastly decrease your shopping cart abandonment rate.
It has been reported that an average of 59.8% of intended shopping cart purchases are aborted before converted. What this statistic is really saying is that many shopping cart sites are losing more than half of their potential revenue due to %êhopping Cart Abandonment% Yes you heard correctly, shopping carts are being orphaned left right and center and this is resulting in lost revenue and poor conversion rates.
Thinkpad Fewer Steps are Better
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Microsoft This mantra is as old as e-commerce itself. By forcing your customers to go through multiple pages you will assuredly see some attrition. You should ask yourself, is all the information I am collecting absolutely necessary? Is there another configuration that would reduce the number of steps my customers will face? Surprisingly, however, this is probably the last step that you should take. Unless your process is particularly laborious, empirical studies indicate that this will likely affect your attrition minimally for the cost and effort required. So, I am not saying not to reduce your checkout steps, but only that you should prioritize the other steps above this one.
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Laptop Computers Progress Indicators
The Rates and Service Selection Tool allows Nexternal' time rates directly from the UPS database based on the ship from location, ship to location, and the total weight of the order. Merchants can create adjustments if they wish to charge more or less than the returned rate. This tool allows merchants to charge accurate amounts for shipping, helping reduce shopping cart abandonment.
Laptop Computer In both e-commerce and brick and mortars, the single biggest inhibitor to conversions is uncertainty. This is certainly easy to imagine when you consider some brick and mortar examples. BestBuy stores have transitioned to a single line for all of their cashiers rather than having customers pick a cashier to line up in front of. Why? The answer is simple, uncertainty hurts conversion rates. Humans have an instinctual desire to know what is coming ahead. By including a progress indicator at each and every step of the checkout process you will see some remarkable increases in customer retention. Even if you have a 10 step checkout process, letting customers know where they are along the process will ensure a much greater number of completions.
FedEx Rates allows Nexternal' time rates directly from the FedEx database based on the ship from location, ship to location, and the total weight of the order. Merchants can create adjustments if they wish to charge more or less than the returned rate. This tool allows merchants to charge accurate amounts for shipping, helping reduce shopping cart abandonment.
Desktop Computer Pictures, Pictures, Pictures
Notebooks Shoppers respond to sensory stimulation. People like to take things off the shelf and inspect them. Because that option isn't available for e-commerce sites, you need to compensate for this deficiency as best as possible. One way to ensure better conversions is to include pictures not only in the store but also in the cart. Shoppers, especially those new to e-commerce want to verify and re-verify that they have made the correct choice. Many of these customers are lost if you force them to use their browser's back buttons to do so. By placing a picture of the item to be purchased within the shopping cart, much of this need is alleviated, meaning lower abandonment for you.
Lenovo Provide Total Cost Estimates Early
Hard Drive One of the most overlooked concerns of customers is their distrust of e-commerce sites when it comes to shipping. Maybe it's the years of telemarketers selling garbage products for close to nothing and then making their profit on the shipping. Whatever the reason, it is important to allay fears of hidden costs as soon as possible by providing your users with a total cost estimate earlier rather than later. Is there something to be said for bringing the customer in with a low-ball lead price? Yes. But after the leader it is important to let customers know what they are really paying as early as possible so as to give a few moments to acclimate to the increase.
Travelstar Tim McGuinness recommends that you visit http://www.aspdotnetstorefront.com for more information on shopping carts.
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