Security, Recovery Bundle From Phoenix Technologies Offers New After-Market Opportunity For System Builders
Revenue Sharing, 30-Day Free Trial of Recover Pro SE plus McAfee Firewall, And Anti-Virus, Demonstrate Phoenix Commitment to System Builder Market
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MILPITAS, Calif.--(BUSINESS WIRE)--July 19, 2004-- Phoenix Technologies Ltd. (Nasdaq:PTEC) today announced Recover Pro Special Edition (SE) recovery and security software applications bundle for System Builders. The new Phoenix Technologies Recover Pro SE bundle is the only pre-operating system mode software bundle that offers system builders three after-market revenue-sharing opportunities and gives PC users protection and recovery from viruses and intrusions.
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The Phoenix Technologies Recover Pro SE bundle includes 30-day trial versions of Phoenix Technologies FirstWare Recover Pro SE and Network Associates McAfee(R) VirusScan(R) and Personal Firewall. PC users may purchase any of the products after the trials expire. Phoenix Technologies Recover Pro SE, McAfee VirusScan and Personal Firewall products are available to PC users for $19.95, $39.95 and $39.95 respectively.
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"We're offering system builders the opportunity to build after-market revenue," said Michael D. Goldgof, Senior Vice President and General Manager of Corporate Marketing and Products Division for Phoenix Technologies. "Innovative system builders have been forced to micromanage costs while the market was not growing significantly. Now the market for unbranded PCs is growing again, and system builders will need to differentiate on value. Phoenix delivers a worry-free way to do that."
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Built-in Factory Image Restoration with Ability to Upgrade to Full Incremental Back up
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The Phoenix Technologies Recover Pro SE solution is installed by system builders during the manufacturing process. Phoenix Technologies Recover Pro SE provides full software restoration - including the operating system, applications, user settings and all data files, all without a recovery CD.
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The bundle includes Phoenix Technologies cME Console, a customizable dashboard for application launch and management; and Phoenix Technologies cME Vault, a protected virtual CD bunker on the hard disc drive that contains the McAfee software products. The initial backup and restore setting is the factory image, which includes the operating system software and applications installed at manufacture by the system builder.
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When users choose to upgrade to Phoenix Technologies Recover Pro SE, they add the capability to perform regular, automated backups to incremental restore points. Restore points can be set monthly, weekly, daily or hourly.
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"PC recovery and virus protection are extremely important requirements for PC users today, and the Phoenix Technologies-Network Associates combination of recovery and security applications delivers technology that adds substantial value to innovative system builders and VARs," added Michael D. Goldgof. "The Recover Pro SE bundle helps leading System Builder Innovators and VARs generate incremental revenue while they provide this much needed service and recovery capabilities to their customers.
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Innovative System Builders Embrace New Built-in PC Recovery Solution
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Shuttle Computer Group, Inc. of City of Industry, Calif., is shipping over 4,000 of the company's advanced XPC systems with Phoenix Technologies Recover Pro SE built in.
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"We have recognized immediate value and sell-through of the Phoenix Technologies Recover Pro SE products to Best Buy. This is indicative of the retail and end user demand for seamless, easy-to-use, incremental backup and restore applications that we are seeing in the market today," said Michael Wu, President of Shuttle Computer Group, Inc. "Phoenix Technologies Recover Pro SE allows us to manage and support multiple SKUs without requiring inventory for recovery CDs, or having to worry about revision changes for recovery CDs. This lets us focus on our customers and increasing the value of our services."
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ElitePC, Tempe, AZ, a premier system builder, will begin shipping Recover Pro SE on all desktops and notebooks this month.
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"Phoenix is the only company to be able to provide us with a solution that can be downloaded and immediately used to deliver incremental backup and system and file restoration. This is a great way for us to get built-in recovery into our corporate, government, and education accounts and via our Web direct sales to end users," said Steve Jarvis, President, Elite PC. "The fact that we can offer Phoenix Technologies Recover Pro SE products, bundled with McAfee products free for 30 days, gives our customers a worry and risk-free way to evaluate the products and see how easy they are to use and how well they work to backup, recover and protect remote and LAN-connected enterprise PCs."
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Pricing and Availability
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The Phoenix Technologies Recover Pro SE bundle is available now through September 30, 2004 in volume pricing to qualified system builders.
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For more information, call toll free: in North America at 1-800-446-9202, or outside North America at 781-BUY-PTEC. Or contact Phoenix Technologies Ltd. via the website at http://www.phoenix.com/en/about+phoenix/contact+us/#sales
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About Phoenix Technologies
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Phoenix Technologies develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to digital devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today we are extending our leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices.
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Phoenix Core System Software has set the standard for the world's leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world's best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit www.phoenix.com
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Phoenix, Phoenix Technologies, cME, TrustedCore and TrustConnector are registered trademarks of Phoenix Technologies. All other trademarks are the property of their respective owners.
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Contacts
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Phoenix Technologies Ltd.
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James Strohecker, 408-570-1055 (Media Relations)
James_strohecker@phoenix.com
