Nextel Partners Strengthens Sales Efforts with AdTrack Solution
CEDAR RAPIDS, Iowa--(BUSINESS WIRE)--Aug. 10, 2004--Nextel Partners, Inc. (Nasdaq:NXTP), the nation's fastest-growing wireless carrier, has chosen The AdTrack Corporation (www.adtrack.com) to manage its customer acquisition cycle via an end-to-end Customer Acquisition Management (CAM) solution.
The solution, which will help the company track leads and sales, supports Nextel Partners' continued focus on attracting and maintaining the most loyal, valuable customers in the industry. Since its founding, the company has consistently achieved top customer retention rates and currently leads the industry in customer retention and lifetime revenue per subscriber (LRS).
"Our customer service commitment and unmatched product are what continue to set us apart from other carriers," said Jim Ryder, vice president of sales and marketing for Nextel Partners. "The AdTrack solution will help us meet demand for Nextel's differentiated technology as we continue our rapid growth as the country's fastest-growing wireless provider."
"Pioneering companies like Nextel Partners are placing more importance on customers before they become customers," said Henry Nicholson, president of The AdTrack Corporation. Nicholson adds, "For companies who truly want to understand the voice of their marketplace, the customer relationship cycle begins when potential customers inquire, not when they buy."
Nextel Partners is the leading provider of digital wireless communications services for business in the mid-sized and rural markets it serves throughout the U.S. Nextel Partners offers its customers the same fully integrated "four-in-one" service available from Nextel, which includes Nationwide Direct Connect(SM) - the nation's first coast-to-coast walkie-talkie service - cellular voice, cellular wireless Internet access and short messaging, all in a single wireless phone.
About AdTrack
AdTrack's hosted applications and integrated services provide end-to-end solutions in acquiring customers more efficiently and effectively. Established in 1981, the company is the founder of Customer Acquisition Management (CAM) - a total solution encompassing comprehensive prospect data capture, prospect qualification and ranking, lead distribution, hosted applications, and instant reporting for sales and marketing.
Headquartered in Cedar Rapids, Iowa, the firm has an international presence with offices in Los Angeles, Kansas City, and an affiliated European network headquartered in London.
About Nextel Partners
Nextel Partners, Inc. (Nasdaq:NXTP), based in Kirkland, Wash., has exclusive rights to offer the same fully integrated, digital wireless communications services offered by Nextel Communications (Nextel) in mid-sized and rural markets in 31 states where approximately 53 million people reside. Nextel Partners and Nextel together offer the largest guaranteed all-digital wireless network in the country serving 296 of the top 300 U.S. markets. To learn more about Nextel Partners, visit www.nextelpartners.com.
NEXTEL and the NEXTEL logo are trademarks, registered trademarks and/or service marks of Nextel Communications, Inc. All other products and services are the property of their respective owners.
Contacts
The AdTrack Corporation, Cedar Rapids
Justin Saylor, 800-735-3237
jrs@adtrack.com
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