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Sybase Releases RFID Enterprise 2.0

Sybase Releases RFID Enterprise 2.0

Delivers Comprehensive RFID Data and Device Management Solution in an Innovative Service-Oriented Framework

DALLAS, TX RFID World Conference February 27, 2006Sybase, Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software, today announced the availability of RFID Enterprise 2.0, a comprehensive RFID data management and integration solution that enables companies to meet the design, deployment and integration challenges presented by enterprise-scale RFID deployments. In addition to device and network management capabilities, RFID Enterprise 2.0 provides a full-featured integrated development environment (IDE) supporting business process orchestration, rules and transformation, business activity monitoring and mobilization features such as alerts and notifications.
SYNOPSIS:
Sybase, Inc. announces RFID Enterprise 2.0, a comprehensive radio frequency identification ( RFID) solution that enables companies to meet the design, deployment and integration challenges presented by enterprise-scale RFID deployments.

* Sybase RFID Enterprise 2.0 incorporates advanced device management and network design functionality with the companys industry-leading enterprise middleware within a service-oriented framework.
* Sybase RFID Enterprise 2.0 enables customers to manage, persist, integrate and analyze RFID data in order to find and implement best practices.
* Sybase is in booth #1422 at this weeks RFID World Conference in Dallas, Texas and presenting in the RFID in Perishables and the Cold Chain workshop on February 27 th.

Our relationship with Quest Software underscores our commitment to providing ASE customers with the best database management and optimization solutions available, said Kathleen Schaub, vice president, product marketing, Sybase Information Technology Solutions Group. Sybase Database Expert and Sybase SQL Expert will help speed the migration to ASE 15.0.

Many companies are deploying RFID in order to meet product tracking and traceability requirements mandated by large organizations and government agencies. Beyond meeting the short-term compliance goals, however, many early adopters are finding that data being collected by the RFID systems can also provide very interesting information about their business and the mission-critical processes that drive it.

Users need RFID insights not raw data. Providers with an intimate knowledge of a given business process are better able to re-engineer process steps, negotiate data sharing among trading partners, and design new application workflows, states Christine Spivey Overby, Principal Analyst with Forrester Research, in her September 2005 report New Types of RFID Service Providers Emerge.

RFID Enterprise 2.0 is designed to allow customers to go beyond the tactical goals of RFID projects and achieve strategic transformation of their business by providing the data services that allow them to integrate, analyze, manage and design their data and systems in a service-oriented manner. Sybase RFID Enterprise 2.0 leverages the companys market-leading business process management and integration technology, and includes:

* Device grouping for improved management and scalability
* Multi-protocol support which is carried through the product in its data simulation, data processing and data reporting areas provides for the decoding of tag data after reads and the encoding of data when printing and commissioning RFID tags
* Eclipse-based IDE and core runtime engine for event routing, message transformation, service design, business process orchestration and business activity monitoring
* High-performance, mission-critical database management system that includes on-disk encryption, smart partitions and patented query processing technology that has demonstrated a significant increase in performance, as well as enhanced support for unstructured data management and the ability to natively store and process XML documents

RFID data becomes strategic when it can be integrated, managed and analyzed effectively in harmony with the rest of the data architecture. The first challenge is to deploy and manage the network in order to optimize data collection. Middleware built around the service-oriented architecture (SOA) paradigm is essential to integrating RFID data with existing systems and providing the design tools and runtime engines to provide business process design, management, orchestration and monitoring. Finally, the massive amount of data generated in RFID deployments requires a world-class database to be effectively persisted and analyzed. Sybase offers a complete RFID solution that meets all of these requirements.

Sybase will demonstrate Sybase RFID Enterprise 2.0 at the RFID World Conference in Dallas, Texas, February 27-March 1, 2006 in booth #1422. Additionally, Sybase is a sponsor of the RFID in Perishables and the Cold Chain pre-show workshop on February 27 th and will be presenting on Evaluating RFID Functionality Data Capture, Management and Integration, and participating in the Lessons Learned: RFID Implementations RFID in Produce roundtable.

Availability
Sybase RFID Enterprise 2.0 is available today. For more information, or to place an order, please call 1-800-8-SYBASE or visit:
http://www.sybase.com/products/industrysolutions/rfidenterprise.

About Sybase
Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The worlds most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com.

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Sybase is a registered trademark of Sybase, Inc. or its subsidiaries. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybases future growth, prospects and new product releases are, by nature, forward-looking statements that involve a number of uncertainties and risks, and cannot be guaranteed. The words anticipate, believe, estimate, expect, intend, will and similar expressions relating to Sybase and its management may identify forward-looking statements. Such statements are intended to reflect Sybases current views with respect to future events and may ultimately prove to be incorrect or false. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybases Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybases Web site).

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