How best to use Links
By Clare Lawrence 21st August 2003
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Thinkpad Google is the world's leading search engine and it measures link
popularity as a key component of its ranking algorithm, using what
is calls PageRank.
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Microsoft Read the following quote from Google's advice to
webmasters:
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Laptop Computers Www.google.com/technology/index.html
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Laptop Computer PageRank Explained
PageRank relies on the uniquely democratic
nature of the web by using its vast
link structure as an indicator of an individual page's value. In
essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer
volume of votes, or links a page receives; it also analyzes the
page that casts the vote.
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Desktop Computer Votes cast by pages that are themselves "important" weigh more
heavily and help to make other pages "important."
Notebooks Important, high-quality sites receive a higher PageRank, which
Google remembers each time it conducts a search. Of course,
important pages mean nothing to you if they don't match your
query.
Lenovo So, Google combines PageRank with sophisticated text-matching
techniques to find pages that are both important and relevant to
your search. Google goes far beyond the number of times a term
appears on a page and examines all aspects of the page's content
(and the content of the pages linking to it) to determine if it's a
good match for your query.
Hard Drive
Integrity
Google's complex, automated methods make human tampering with our
results extremely difficult. And though we do run relevant ads
above and next to our results, Google does not sell placement
within the results themselves (i.e., no one can buy a higher
PageRank). A Google search is an easy, honest and objective way to
find high-quality websites with information relevant to your
search.
Travelstar
Sites with many relevant and quality links are awarded a higher
page rank than those with less relevant and lower quality links.
Developing a strategy for improving the use of links is therefore
very important if you want a good ranking in Google.
Gateway Beware of link farms or link exchange programs Google's advice
to webmasters is clear
www.google.com/webmasters/guidelines.html
Laptop Parts * Don't participate in link schemes designed to increase your
site's ranking or PageRank. In particular,
avoid links to web spammers or
"bad neighborhoods" on the web as your own ranking may be
affected adversely by those links.
* Don't use unauthorized
computer programs to submit
pages, check rankings, etc. Such programs consume computing
resources and violate our terms of service. Google does not
recommend the use of products such as WebPosition GoldT that
send automatic or programmatic queries to Google.
Software
How can I best use links?
Hard Drives 1) Directory listing
Electronics Get your site listed in the Open Directory Project (Dmoz) which
is free - Google uses this site to assist its indexing, it is used
by many 100's of other search engines.
Canon Get a listing in the Yahoo directory £199 ($299) as this the
leading directory.
Desktop Pc There are many regional and lesser-known directories that are
also worth considering.
Desktop Computers 2) Request links
Think Pad Start by visiting the open directory, and search using your
keywords - you will find the sites listed here are normally already
well ranked. Select sites you feel will be open to a link request.
Put a link on your site first then ask for a reciprocal link.
Repair Try also using Alexa (www.alexa.com) - to identify highly ranked
sites then use their "show links to" feature to identify their
backlinks (sites linking in) then approach these too.
Data Recovery 3) Promote inter-site linkability
Cisco Internal links as well as external links contribute towards Page
Rank - a site with a good link structure is also more likely to
appeal to potential link candidates than a site with a poor
structure.
Keyboard 4) Publish articles
Consider paying professional authors to write articles on your
behalf - then submit them for publishing on the condition that a
link to your site is attached. This can be a very successful
strategy but time and effort is needed for it to pay off.
Monitor Conclusion
Desktop A good link strategy can greatly benefit a sites ranking on
Google - be very careful that your links are carefully chosen as
Google is clamping down on abuses of links.
Infosys
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Clare Lawrence is CEO of Discount Domains Ltd - A leading UK
provider of Domain name registration
and Web Hosting services. Please feel free to
re-publish this article provided this reference box remains
together with a hyperlink to
http://www.discountdomainsuk.com Clare can also
be contacted on clare@discountdomainsuk.com
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