FRAMINGHAM, Mass., October 27, 2004 Results from a recent IDC survey of 1,800 "early majority" adopters of mobility solutions suggests this segment is unlike early adopters and innovators who seek only the hottest and trendiest devices. In contrast, the early majority rate the utilitarian aspects of their mobile solutions, such as productivity and safety, as more important than style, status, and novelty.
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When comparing various mobile phone features, attributes like battery life and screen display quality were rated as more important criteria than factors such as one-handed operation, multimedia capability, and brand, says Dana Thorat, senior research analyst at IDC. "Early majority users are more deliberate in their mobility solution decisions, and are clearly focused on proven applications, such as email, that enhance their productivity and add convenience to their lives. While more than half of all survey participants use three mobile devices a mobile phone, PDA, and laptop one-half of all respondents are interested in purchasing a converged mobile device that combines phone and PDA functionality and delivers an easy-to-use email solution.
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Submitted by Shlomo Touboul on Tue, 28. Dear reader, The laptop and desktop sales statistics come from very respectable computer market analysts. According to these reports, by the end of 2006, Corporate America bought more laptops than desktops. There are many reasons and drivers for this trend, many relate to mobile workforce needs. As for protecting a few computers at home, please have a look on our Gatekeeper SOHO product. It can protect up to 5 computers at home or small office.
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When comparing both usage patterns and the motivations of early majority users to early adopters, it is important to recognize that the early majority user is driven mostly by productivity enhancements and conveniences while addressing real-world requirements in their choices of mobility products and services. Thus, mobile solutions providers should look beyond innovators and early adopters to those in the early majority segment to discern the future of wireless, where ease-of-use, productivity, convenience, safety, and cost concerns will likely prevail and sustain a more loyal customer base.
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"This is an example of how innovative technology can enable a significant business transformation providing real value to a client. IBM recognized the potential value of RFID early on and moved aggressively to support its clients in software, by investing in research and development, and with services, in building unique professional capabilities and skills, " said Augusto De Castro, Vice President Industrial Sector, IBM Italy. "An effective working relationship with honda was crucial to identify the process needs and envision true business benefits, having access to IBM competence centres to design the solution."
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This study, Mobile Usage Patterns 2004: An IDC Mobile Advisory Council Survey (IDC #32017), examines the usage patterns of the early majority adopters of mobile technologies and services in late 2004. The market knowledge gained from their insight is invaluable in the strategic decision making of mobile vendors and wireless service providers.
. The global travel industry has been one of the earliest adopters of text messaging technology implementing a range of mobile services for travelers across the globe. Staying in touch with travel customers and stakeholders via their mobile phone has proved to be a critical component of any travel business strategy.
- Mobile Messaging and Enterprise
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IDC's Mobile User program employs ongoing primary research to give solutions providers early market insight into emerging trends in worldwide mobility solution adoption and usage patterns. The core of this data-intensive service is IDC's International Technology Advisory Council, a global community of more than 28,000 buyers and users of mobile device (mobile phones, smart handheld devices, and notebook PCs), consumer electronics, and personal computing products and services around the world. IDC's Mobile Advisory Council (MAC) is a subset of this panel and represents users and buyers of mobility products and services. IDC regularly surveys the Council to analyze mobility patterns and device, application, and service trends.
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To purchase this document, call IDC's sales hotline at 508-988-7988 or email sales@idc.com.
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For more information about IDC's Mobile User program, which includes IDC's International Technology Advisory Council and Mobile Advisory Council, please contact Jon Guloyan at 508-935-4296 or jguloyan@idc.com.
