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Thinkpad (AXcess News) San Diego - The recent Back to School season prompted an increase in sales of Multifunction Printers (MFPs), according to a report released today from Current Analysis. The retail data study, which tracked and compared 2004 and 2005 back to school retail sales, found that sales of MFPs rose by 10% in 2005.
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Microsoft Contributing to the success of MFPs was aggressive promotions and pricing from both retailers and manufacturers, according to Daniel Smyth, Multifunction Printer analyst.
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Laptop Computers Smyth states "The popularity of MFPs continues to grow as absolute price points decline amidst fierce competition in retail."
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Laptop Computer The study also noted considerable gains for both Brother and Canon (NYSE-CAJ) in the MFP market. Brother increased sales to account for nearly 7% of all MFPs sold; nearly doubling its unit share from 2004. Canon tripled MFP unit share also accounting for 7% of all MFP models sold.
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Desktop Computer Accounting for this gain Smyth explained "Brother gained in sales during the back-to-school season because it offers bargain-priced, entry-level small office machines ideal for university students looking to churn out papers. Canon, who previously priced their inkjet models at a premium, have become more aggressive with pricing and distribution, and leveraged their strong brand name to drive sales."
Notebooks The leader in the MFP market, HP (NYSE HPQ) had a minor slip in sales during the Back to School season. In 2004, sales of HP MFPs accounted for 65% of the market; in 2005 that number was down by less than a percentage point to 64%.
MFP manufacturer Lexmark (NYSE-LXK) saw a loss in this market. During the 2004 back-to-school season, Lexmark MFPs accounted for 18% of all MFPs sold. The report from Current Analysis was released on the heels of Lexmarks reduced earnings forecast.
