aQuantive Acquires Franchise Gator
Extends Pay for Performance Marketing Footprint
SEATTLE May 17, 2006 aQuantive, Inc. (NASDAQ: AQNT), today
announced the acquisition of Franchise Gator, an Atlanta-based pay
for performance digital marketing company. Franchise Gator will
retain its brand identity and operate in aQuantives Digital
Performance Media
business segment.
Through this acquisition, aQuantive deepens its experience and
expertise in pay for performance marketing and acquires a leading
footprint in the franchise industry. Founded in 2001, Franchise
Gator has become a leader among
websites offering digital marketing
for franchises and new
business services.
Laptop Battery AQuantives digital marketing capabilities and expertise will
accelerate Franchise Gators proven model. Franchise Gator has built
a strong pay for performance business, said Mike Galgon, chief
strategy officer of aQuantive. Its full service franchise marketing
platform, coupled with aQuantives core digital marketing
capabilities, will serve as the must-have platform for franchisors
in the U.S. and abroad.
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Thinkpad Moreover, this acquisition is an important foundation from which
we may explore other verticals. We intend to focus on verticals and
approaches where we can create sustainable value for both the
consumer and the marketer, and will deliver that value with the
professionalism and integrity that has become our hallmark,
concluded Mike Galgon.
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Microsoft Steve Syers, vice president of Franchise Gator commented, "We
believe that our potential, when paired with the breadth of
aQuantives digital marketing prowess, is impressive. We look
forward to creating even greater value for the franchisors and
entrepreneurs who have trusted us in building the business as we
harness aQuantives capabilities to rise to the next level.
year career in sales and marketing with Hewlett Packard and Apollo Computer. He is a graduate of MIT with a bachelor's degree in electrical engineering and computer science and has an MBA from the Harvard Business School. Bill is currently on the boards of Lumigent, Red Hat, and WildTangent. He previously served on the boards of Alias Research (acquired by SGI), Avid Technology, CheckFree, Clarus, Course Technology (acquired by Thomson), Gateway Design Automation (acquired by Cadence), Mainspring Communications (acquired by IBM), MapInfo, Open Market (acquired by divine), Raptor Systems (acquired by Axent, now part of Symantec), Reflectent (acquired by Citrix), SightPath (acquired by Cisco), Spyglass (acquired by Open TV), Student Advantage and Tenth Planet (now part of Mattel).
Laptop Computers AQuantive expects this acquisition to be accretive on both a
GAAP earnings and EBITDA basis immediately. Franchise Gator expects
net revenue of $7.5 to $8.0 million for the full year ending
December 31, 2006 and is profitable with 10 employees headquartered
in Roswell, Georgia. The total purchase price was approximately
$21.5 million in cash.
"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."
Laptop Computer About FranchiseGator.com
And then, of course, we have the Standalone Server product, which is called Acronis True Image Server for Windows or Linux and that will manage a single standalone server. What type of computers can we back up, because in a medium to a large sized, even some small sized businesses, who knows what kind of computers they have They may have laptops, they may have desktops, they may just have anything and everything
Desktop Computer Established in 2001, Franchise Gator LLC is an internet-based
franchise pay for performance marketing service. Now in its fifth
year of operation, www.franchisegator.com
presents prospective franchisees
with profiles of more than 550 leading franchise opportunities and
businesses from 100+ industry sectors. In turn, Franchise Gator
provides franchisors with a quality, yet cost-effective mode of
franchise marketing.
Notebooks Franchise Gator promotes franchising best practice and is an
active member of the International Franchise Association's Supplier
Forum.
Desilva + Phillips acted as a financial advisor to Franchise Gator
in connection with the transaction.
Lenovo About aQuantive, Inc.
Hard Drive AQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, was
founded in 1997 to help marketers acquire, retain and grow
customers across all digital media. Through its operating units,
Avenue A | Razorfish (www.avenuea-razorfish.com), a full-service
interactive agency, Atlas (www.atlassolutions.com), a provider of
digital marketing technologies and expertise, and DRIVEpm
(www.drivepm.com) and MediaBrokers, digital performance media
companies, aQuantive is positioned to bring value to any
interaction in the digital marketplace. aQuantive
(www.aquantive.com) is headquartered in Seattle, Washington.
Travelstar Source: aQuantive, Inc.
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