SAN JOSE, Calif. Oct. 11, 2004 Adobe Systems Incorporated
(Nasdaq:ADBE) today announced the VDP Resource Center
www.adobe.com/vdp, an educational resource for creative
professionals, marketing departments and print service providers
that aims to kick-start the adoption and implementation of Variable
Data Publishing (VDP)
solutions.
VDP automates the creation of customized materials by merging
recurring content from a page layout template with variable data
imported from a digital database. Using dynamic design software,
such as Adobe InDesign CS, creative professionals and marketers
then assemble these unique documents in which text, color and
imagery are as individual as each recipient. VDP can provide an
additional revenue stream for printers, and let marketers deliver
more personalized campaigns that achieve higher response rates,
yield greater return on investment and build stronger customer
relationships.
Laptop Battery The VDP Resource Center showcases technologies and products and
delivers educational materials to assist creative professionals and
print providers in building
direct marketing, lead generation,
and loyalty campaigns quickly and easily. Customers can download
free trial software and purchase VDP plug-in solutions from Adobe
ISV partners, compatible with the Adobe Creative Suite, directly
from the Resource Center. Launched in October 2003, Adobe Creative
Suite is enabling leading publishers to transform and modernize
print production and cross-media workflows. A growing
ecosystem of developers, systems
integrators, print service providers and training partners are
helping brand-name newspapers, magazines, retailers and
advertising agencies worldwide
build their
businesses on Adobe's
open-standards based publishing technology.
òe saw the benefits of developing with Adobe Flex and Adobe AIR and wanted to promote developer adoption, says Edward Mansouri, chief executive officer at O2Apps.com. his would also help promote use of our own Adobe eLearning applications that are built on Adobe AIR. Today, O2Apps.com is a popular resource for developers and business managers worldwide, offering resources and opportunities to share knowledge and applications about the Adobe solution.
Thinkpad "Today, more media channels and content streams compete for
consumer attention. As a result, consumers expect marketing
materials to be personalized. Our studies with consumers indicate
that 69 percent prefer highly personalized direct mail. Spam laws
have complicated this issue, forcing marketers to identify new ways
to reach customers with personalized content," said Charlie Corr,
group director, InfoTrends/CAPVentures. "These challenges have
created new
business opportunities for print
providers in the form of VDP. Printers are able to offer more
value-added services that increase revenue and marketers are
developing campaigns that get a higher customer response
rate."
Considering a move to VDP but don't know where to start The Adobe VDP Resource Center is a great first step. Here, you can access free VDP trial software, case studies, event calendars, news updates, campaign samples, and more.
Microsoft A host of VDP design and publishing tools from software
developers and digital output system providers are available as
plug-ins for the Adobe Creative Suite. XMPie, Datalogics, Creo, Em
Software and Sansui all offer VDP workflow solutions to address a
broad spectrum of needs. For example, with the new uDirect plug-in
for Adobe InDesign CS from XMPie, creative professionals can
design, preview and output VDP files for a multitude of output
devices directly from their desktop. The DL Formatter DL-100 from
Datalogics lets Adobe Acrobat users create templates in any design
tool and add the variable elements and logic from within
Acrobat.
Back in the proverbial "stone age" it was a truism that he who controlled the corporate data center controlled the corporate data. Since then we've seen the explosive growth of desktop computers, laptops, personal data assistants, cell phones that can run corporate applications, and removable USB drives that hold from 16 MB to 120 GB. Today, some 60 percent of all corporate data lives outside the data center on users' computers and devices. Today, nothing defines the modern road warrior more than his or her laptop and gadgets.
Laptop Computers "Marketers, designers and print providers that offer VDP-enabled
solutions can grow their own businesses by helping customers
produce more effective and profitable communications campaigns,"
said Jim Heeger, senior vice president of Creative Professional
Products at Adobe. "With Adobe Creative Suite, InDesign CS and
Acrobat on the desktop, VDP workflows are now accessible to a new
generation of creative professionals who want to deliver
personalized campaigns for print or the web."
"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."
Laptop Computer About Adobe Systems Incorporated
Adobe helps people and businesses communicate better through its
world-leading digital imaging, design and document technology
platforms for consumers, creative professionals and enterprises.
Adobe's revenue in its last fiscal year exceeded $1.2 billion. For
more information about Adobe, visit www.adobe.com.
Your data is safely stored on our remote servers, so once you've bought a new computer, or as soon as your old computer hard drive has been fixed or replaced, simply download and install your GateVault software and log into your account. Our friendly customer service representatives can assist you in securely retrieving files from your storage account at our data center. All of your protected files are available to you as long as your account is in good standing.
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