Atomfilms.Com, Beatgreets.Com, Carsdirect.Com, Fool.Com,
Shockwave.Com, And Thestreet.Com To Offer Unicasts Video Commercial
Ad Format
Leading Web publishers adopt broadcast-quality video ad format
to expose advertiser brands to targeted audiences; open new revenue
streams
New York, NY March 18, 2004 Unicast, a pioneer in the online
advertising solutions industry,
today announced that AtomFilms.com, BeatGreets.com, CarsDirect.com,
Fool.com, Shockwave.com, and TheStreet.com are its most recent
partners to sell the Video Commercial ad format. The six prominent
Web publishers now offer online advertisers and agencies a premium
ad unit, which joins the creative autonomy of television
advertising with the unique
capabilities of the Internet including full interactivity,
tracking, and targeting.
Introduced to the
market in January, the Video
Commercial is a 2MB, 30-second ad unit, which plays video up to
eight times faster than traditional broadband/streaming video ad
units.
Laptop Battery As increasing numbers of consumers migrate from television to
the Web, the ability to utilize offline creative assets in an
online environment introduces powerful branding opportunities for
advertisers. By guaranteeing perfect playback at much faster speeds
than other video ad units, the Video Commercial delivers on this
potential. Accordingly, AtomFilms.com, BeatGreets.com,
CarsDirect.com, Fool.com, Shockwave.com, and TheStreet.com are
adding the Video Commercial to
advertising rate cards as a
premium offering, with pricing comparable to television
prices.
1. Google rolls out new video ad formats, 29 May 2007 ... Google rolls out new video ad formats The ( like ... x600 "Wide Skyscraper", ad ding to the previous inventory of ... button that appears in a portion of the ad begins to show the animated Flash ... Publishers need to enable pictorial ad s in their dashboard in order to display ...
Thinkpad Since its inception, Unicast has developed the best online
advertising creative, so its no surprise to see them taking the
lead in terms of delivering high-quality video commercials across
the Web, said Seth Levenson, VP, Sales, AtomShockwave Corp. With
over 35
million film and game plays every month on AtomFilms and
Shockwave.com, we truly appreciate this opportunity and look
forward to delivering unprecedented brand impact and interactivity
for our video advertisers.
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Microsoft The 30 second commercial has always been about making an
emotional connection between a brand and the consumer, said Todd
Anderman, SVP Sales, American Greetings Interactive. By utilizing
the Unicast Video Commercial on our Beatgreets.com
musical greeting card site,
advertisers will have the opportunity to run broadcast quality
commercials in an environment that is inherently about expressing
emotions; a perfect fit.
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Laptop Computers At CarsDirect, were constantly looking for new ways to provide
more value for our automotive marketing partners, said Chuck
Hoover, senior vice president of marketing, CarsDirect.com.
Unicasts Video Commercial ad format complements the targeting
capabilities of online media and provides a creative way to capture
the consumers eye.
“Zip.ca already offers movie and television lovers Canada's best selection of video titles in the standard DVD format, and will also do so in the new formats, " said Rick Anderson, President and CEO of Zip.ca. "Zip.ca' home video entertainment industry and we are committed to staying there. We’re working with our video suppliers to be the first in Canada to offer the new formats, to offer both formats, and to offer the entire selection of available titles."
Laptop Computer For 10 years, the ability to reach people via our multi-media
platform has been a distinguishing asset for The Motley Fool, said
Shana Woomer, senior account executive at The Motley Fool. As the
Internet continues to be a profitable medium for advertisers, it is
critical to offer formats which maximize the branding power of the
space. We are excited to work with Unicast and to offer our
partners the advantage of interactive, broadcast quality video
campaigns on Fool.com.
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About the Publishers
Notebooks About AtomFilms: AtomFilms is where the Web goes to watch
movies. Its award-winning Web site (www.atomfilms.com) offers
on-demand viewing of a diverse and distinguished catalog of over
1,000 shorts in every genre, enabling new and innovative artists to
reach millions of viewers worldwide. Based in San Francisco, CA,
AtomFilms is a service of digital entertainment leader
AtomShockwave Corp. For more information, please visit
www.atomfilms.com.
Lenovo About Shockwave.com: Shockwave.com is the worlds leading
destination for online games, serving a large, loyal audience the
best in interactive entertainment since 1998. The award-winning
Shockwave.com Web site (www.shockwave.com) attracts millions of
players of all ages with a broad selection of
entertainmentaction-packed arcade-style games, jigsaws and puzzle
games, creativity software titles, multiplayer games, and more.
Originally founded as a division of Macromedia Inc, Shockwave.com
is a service of San Francisco-based AtomShockwave Corp.
Hard Drive About American Greetings Interactive: AG Interactive operates
the network of sites including, AmericanGreetings.com,
BlueMountain.com, Beatgreets and Egreetings.com, as well as site
partnerships with AOL, MSN, Yahoo, and Earthlink and content
partnerships with brands such as Warner Bros. Its sites together
offer over 20,000 high quality greetings and other types of
expressive content and is the number one online greeting card
destination with over 2 million paying subscribers and millions of
unique visitors per month.
Travelstar CarsDirect.com: Los Angeles-based CarsDirect.com
(www.carsdirect.com) is the leading Internet car-shopping service,
providing new and used automobiles and related products and
services, such as loan and lease financing and in-demand
aftermarket products including extended warranties. CarsDirect.com
is the first online car provider to offer visitors three
distinctive car buying options: buying a new car online through the
companys award-winning direct channel; being matched with a
top-quality new car dealer of their choice via the CarsDirect
Connect channel; or locating and purchasing a previously owned
vehicle through the CarsDirect Used
channel.
Gateway Fool.com: The Motley Fool, Inc., educates, amuses, and enriches
more than 30 million people each month and is a leading provider of
financial education and independent advice. Since 1993, The Motley
Fool has been on hand to help people achieve financial independence
across a wide variety of online and offline media channels
including: its award-winning website at www.Fool.com; its
best-selling Simon & Schuster and self-published books (over 2
million copies sold); a nationally syndicated weekly newspaper
column carried by more than 250 publications; and The Motley Fool
Radio Show, a joint venture with NPR.
Laptop Parts TheStreet.com: TheStreet.com, Inc. (Nasdaq: TSCM), a registered
investment advisor, is a leading provider of independent and
insightful investment commentary, advice, research and news.
Founded in 1996, the Company completed its initial public offering
in May 1999. On the Internet, its premium, subscription-based
website, RealMoney.com is accompanied by the professionally
oriented subscription sites, Street Insight, RealMoney Pro Advisor,
and the free, flagship site, TheStreet.com. The Company also
produces a suite of subscription services for use by professionals
and self-directed investors, each designed to help a specific
segment of the investing public make better-informed investing and
trading decisions.
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About Unicasts Video Commercial
The fully interactive Video Commercial is a 2MB, 30-second ad
unit, which plays pure digital video at a rate of 30 frames per
second up to eight times faster than traditional broadband video.
The Video Commercial is delivered via Unicasts patented, pre-cached
(non-streaming) delivery method, so that ads play perfectly/without
delay for every consumer all of the time regardless of bandwidth,
Internet connections or the Web site they are on. Video Commercials
exhibit television-quality, allowing advertisers to build fully
interactive ad campaigns that leverage their valuable offline
creative assets, and providing Web publishers with a demanded ad
unit, which advertisers will equate with traditional media.
Hard Drives About Unicast
Unicast is an online advertising solutions provider, which
provides a comprehensive Online Format Suite to over 1400 site and
network partners and 650 agency and advertiser customers. Unicast
acts on behalf of both the buyers and sellers of online
advertising, developing products and service enhancements to ensure
that all of their online advertising needs are fulfilled through
one central source. Unicast is based in New York City with offices
in Chicago, Los Angeles, Brazil, Hong Kong and London. More
information on Unicast and its Online Format Suite can be found at
www.unicast.com.
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