IBM Computer, Laptops and Servers

Last Update: Tuesday, January 04, 2005.

Laptop Battery In this article I show you my top twelve tips for creating effective Google AdWords ads.

Thinkpad I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

Ever Wish You Could Target Your Ads to Interested Prospects Google AdWords Google AdWords lets you reach potential customers just when they're looking for your product or service. You can target your ads by geographic region, including countries, states, cities, or even neighborhoods. With Google AdWords, you create your own ads, choose keywords to help Google match your ads to the right audience, and pay only when someone clicks on them.

Microsoft 1. Target The Right Audience

With Google AdWords, you create your own ads or let a Google specialist do it for you, choose keywords to help Google match your ads to the right audience, and pay only when someone clicks on them. Google AdWords ads appear on Google and partner sites within the Google Network. You can target your ads by locations including countries, regions or cities. SIGN UP NOW!

Laptop Computers Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

The main method I have used to make money online from eBay is by running Google Adwords with my affiliate link. Realize that there is a learning cycle to the Google AdWords game and not everyone will make money right away. Google gets people to open an AdWords account but it only makes a sales and makes any money when someone clicks on an ad. If you find that this report will make and save you money, on your Google Adwords Campaigns, feel free to make a donation.

Laptop Computer 2. Refine Your Keywords

A recent example raises serious question marks about the search network, available to Google Adwords advertisers. As an advertiser on Google Adwords, you can choose to display your ads on the Google content network, which will mean that Google will display your ads on sites within their content network that their algorithm determines to be relevant to the keywords that you target. This has been enhanced (and improved) by the newer site placement option but this form of contextual advertising typically produces a far lower click through rate and vastly inferior overall performance when compared to a true search journey.

Desktop Computer Use square brackets "[...]" around your keyword/s.

Notebooks For example:

Lenovo [google]
[google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

Hard Drive The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

Travelstar 3. Test Multiple Ads Simultaneously

Gateway Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Laptop Parts Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Software Continue this process in your never-ending quest to get the highest click through ratio possible.

Hard Drives 4. Track The Return-On-Investment Of Each Ad

Electronics Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Canon Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

Desktop Pc 5. Include Targeted Keywords In Your Ad

Desktop Computers Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

Think Pad When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

Repair 6. Sell The Benefits

Data Recovery Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

Cisco 7. Include Attention Grabbing Words In Your Ad

Keyboard Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

Monitor 8. Use Words That Provoke Emotion & Enthusiasm

Desktop Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Infosys Here are some examples of power words:

Refurbished Laptops Free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:

Wipro * Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.

Lap Top 9. Sell Your USP (Unique Selling Proposition)

Refurbished What makes your product or service better, or different, from the competition? Spell them out in your ad.

Memory For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

Intel 10. Link To Relevant Landing Pages

As400 If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

Averatec 11. Remove Common Words

Hardware Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

Dual Xeon 12. Deter Freebie Hunters

Storage Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

Seagate This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Computer Sales Conclusion

Computer Hardware Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Printers Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Technology Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. ;o)

Mainframe About The Author: Michael Wong is a respected internet marketing expert , and the author of a leading search engine optimization book , numerous marketing articles , and reviews of marketing software and ecommerce software .

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