Internet Video Advertising Spending in the US Will
Nearly Triple to $640 million by 2007
Broadband adoption at
home is a key driver of online
video advertising's growth
November 29, 2005 -- NEW YORK, NY -- Internet video advertising
spending in the US will nearly triple to $640 million in 2007 from
this year's $225 million, according to a new Online Video
Advertising report from eMarketer. By the end of the decade,
advertisers will spend at least $1.5 billion on video ads
online.
"Online video advertising used to be an oxymoron but no more,"
says David Hallerman, Senior Analyst at eMarketer and author of the
report. "Television and the Internet are developing new ways to
complement each other."
Laptop Battery Internet video has the greatest potential to blend several hot
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Thinkpad "Video represents common ground for television and the Internet,
not a field of battle," says Mr. Hallerman. "Winner-take-all is not
the name of the game."
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Microsoft Broadband adoption at home is a key driver of online video
advertising's growth. According to eMarketer, there will be more
than 69 million US broadband households by 2008, more than doubling
2004's figure of 34.3 million.
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Laptop Computers Today, more than half of US online households connect via
high-speed access, and by 2008, eMarketer says, more than half of
total US households will be on broadband Internet access. This
essentially provides advertisers with a new online 'mass'
audience.
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Laptop Computer "All this is very good news for advertising agencies," says Mr.
Hallerman. "Now the products they are best at creating - film and
video commercials, or 'spots' - can be transferred to a new medium,
new markets."
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Desktop Computer "In real-world terms, what that means is marketing campaigns can
extend TV's reach to the online space, enticing the target audience
to spend more time with a particular brand," says Mr. Hallerman.
"It also means using the Internet's ability to track consumers in
ways that match up television commercials with online (and offline)
activity."
Notebooks He adds: "And it means combining the content offered on the tube
with the control individuals take for granted on the Internet."
Lenovo EMarketer's Online Video Advertising report answers these
questions:
What types of advertisers should be looking to Internet
video?
When will online video advertising become mainstream?
How important is video content on the Internet for the growth of
video advertising?
Is the Internet competing with TV, or are they
complimentary?
What factors stymie the usage of video for online
advertising?
And many more...
Hard Drive For more information on eMarketer's new Online Video Advertising
report, visit eMarketer.
Travelstar About eMarketer
eMarketer is "the First Place to Look" for market research
information related to e-business, online marketing and emerging
technologies. eMarketer aggregates and analyzes e-business research
from over 1,700 sources and brings it together in one place. This
research is presented in analyst reports and the "eStat Database"
the most comprehensive compilation of up-to-date e-business and
online marketing statistics in the world. For more information,
visit eMarketer.
Gateway Source: eMarketer
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