Huge Mistake #1: Creating a Website with Flash -- Did you know in a
recent study, top internet marketers discovered that having a
website created with Flash, actually decreased the response from
prospects and customers by as much as 370 percent?
Laptop Battery Here's why: Your prospects and customers are most likely
visiting your website using all types of different computers,
connection speeds and internet configuration settings...
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Thinkpad What may look great to one visitor may not even appear for
another! You could very easily have shelled out hundreds or even
thousands of dollars to have a website created using the Flash
technology, only to find out that some of your visitors will never
see it! (Not to mention the loading times can cause your visitor to
close your site, never to return again.)
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Microsoft Huge Mistake #2: The "Internet Catalog" Approach -- You see this
everywhere. Good, honest and hardworking businessmen and women get
online to sell their products or services, and have a site created
for them that contains a link to just about everything they offer
on one page. Their thinking goes along the lines of, "...well, I
don't want to leave anyone out. If they come to my site, I want to
make sure I have what they're looking for..." -- This way of
thinking could not be further from the truth.
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Laptop Computers Here's why: There's an ancient rule that goes back to the very
beginning of direct-marketing on the internet,
taught by the richest, most legendary and well-respected internet
marketers of all time...
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Laptop Computer "When you give your prospects too many choices, they become
confused and aren't sure what to do next. Confused
people never buy anything."
When you fire up your favorite web browser and type in the domain name of a website you want to view, the first thing that happens is that a request is sent to the server that is hosting that website. This server is found via the Domain Name Server (DNS) system, which associates the domain name (which we humans understand) and the address of the server that is hosting that website (which the computers understand). Once that request is received by the server, it looks at the files of the website to determine what happens next.
Desktop Computer Huge Mistake #3: Optimizing Your Sales Site for the Search
Engines -- You'll see this taught in nearly every "internet
marketing" course, manual or eBook out there... "You must optimize
every page of your website for the search engines!" -- In fact,
this false teaching is accepted as 'gospel truth' so often that
most web designers will offer to do this for you at no, or little
extra cost...
Notebooks
What they don't understand is that certain words and phrases must
be either re-worded (to make it "keyword rich") or taken out
completely, just to be looked upon highly by the mighty search
engines -- and this could kill your sales, literally overnight.
Lenovo Here's why: When you or a hired web designer optimize your sales
page (i.e. any web page designed to sell your products and
services) to get a higher listing in the search engines, you're
going to have to sacrifice the pulling-power of your sales copy
(i.e. written sales material) just to get those higher listings.
Sure, this can bring you more traffic -- but what good is all the
traffic in the world, if your visitors arrive at your website and
aren't compelled enough to read why they should order your
product?
Hard Drive For years, it has been taught that you should always try to find
a "balance" of SEO (Search-Engine-Optimization) mixed with
promotional copy designed to sell your products and services...
Travelstar Wrong Again! -- The truth is that you should never optimize your
sales page for the Search Engines. Instead, you should create tiny
"entry pages" for each keyword related to your product or service,
(highly optimized for the Search Engines) and have them link to
your main sales site! (We can show you exactly how to do this
quickly and easily and get *massive* targeted traffic from the
Search Engines - without ever *touching* your sales site!)
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Huge Mistake #4: Having a "Graphics-Based" Website -- Sure,
graphics can certainly help us to visualize a particular situation
or circumstance, product or service... But did you know that having
a graphically-driven website can actually distract your visitor
away from your sales message?
Laptop Parts After all, your sales message (or "web copy") is The #-1 most
important factor in a website that makes
money. If your visitors are
paying more attention to your "professional graphics" than your
sales message... you've just lost another sale.
Software
Here's why: You've got approximately seven seconds from the time
your visitor arrives at your site, to the time they decide whether
to buy your product, get more information or leave. If you've got a
graphically-intensive website, your website will most likely still
be loading past your seven-second time limit.
Hard Drives That's a "customer-killer" in and of itself - however, the real
reason lies within the fact that the bigger, brighter and more
beautiful your graphics are, the more they will distract your
visitor from your sales message. And if your visitor is distracted
even for one second, it could mean the difference between getting a
sale, and losing a customer.
Electronics Huge Mistake #5: Designing a Website with Zero Marketing
Experience -- Most web designers have no idea how to make money on
the internet, with anything other than their design services. It's
not their fault - they simply have no or very little marketing and
sales experience. After all, they're just website designers...
Canon However, having your website designed by someone with Zero
internet marketing experience is like buying a
street-car without an engine...
it won't go anywhere, and it'll just waste your time and
money!
Desktop Pc For help on website design please visit
www.onlinewebconsultants.com
Desktop Computers The author of this article is a certified SEO expert
specializing in search engine marketing and search engine
optimization. He also has a back ground in web design and website
linking services. For help with any of this please visit
www.onlinewebconsultants.com .The author of this article is a
certified SEO expert specializing in search engine marketing and
search engine optimization. He also has a back ground in web design
and website linking services. For help with any of this please
visit www.onlinewebconsultants.com .
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