Caribbean branding campaign launched
Laptop Battery The Caribbean Tourism Organization and the Caribbean Hotel
Association along with a group of Charter Partners from both the
public and private sectors in the Caribbean have launched a new
branding campaign.
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Thinkpad The aim is to raise awareness of the unique vacation experiences
available to consumers, as well as the diversity of the
destinations and facilities throughout the region, all linked with
one identifiable Caribbean logo.
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Microsoft The creation of this new branding effort began in October 2005
with the signing of a Memorandum of Understanding and Cooperation
by the CTO Chairman, Hon. Pamela C. Richards, and CHA President,
Berthia Parle, followed by the formulation of plans under the dual
direction of the CTO Secretary General and the Director General of
CHA.
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Laptop Computers Those plans have resulted in the creation of a One Caribbean
strategy for extending the Caribbean brand.
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Laptop Computer Essentially, inclusion of the new Caribbean brand logo in all of
the promotional and administrative material of both public and
private sector members should catapult the Caribbean region to an
unprecedented level of awareness and demonstrate a degree of
cooperation and coordination that will be the envy of the tourism
world, said Vincent Vanderpool-Wallace, CTO Secretary General.
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Desktop Computer We are confident that inclusion of the Caribbean logo will also
enhance the value of individual hotel brands by proudly declaring
their affiliation with the Caribbean, said Alec Sanguinetti, CHA
Director General and CEO. Weve had a lot of interest in this
branding initiative from our members and anticipate a wide
acceptance and use throughout the Caribbean hotel industry, he
added.
Notebooks The Charter Partners -- the first who agreed to use the logo in
their advertising and collateral materials -- include:
Lenovo - The Islands of the Bahamas
Hard Drive - Puerto Rico
Travelstar - St. Kitts
Gateway - U.S. Virgin Islands
Laptop Parts - Sandals and Beaches Resorts
Software Those Charter Partners were presented with a memento to mark the
occasion.
Hard Drives The Caribbean and the membership of the CTO and CHA are a
diverse collection of individual destinations, hotel chains and
independent resorts.
Electronics Many of our members are too small to effectively market their
destinations or hotels in the worldwide arena, said
Vanderpool-Wallace, adding, But the Caribbean as a region is very
well known around the world. In fact, it is probably better known
globally than most of its constituent islands. This leads us to an
inescapable conclusion and an unprecedented opportunity. In the
past we described the Caribbean as the worlds best known, unowned
brand. Today the brand has an owner.
Canon CHAs Sanguinetti added, We will strengthen our brand by working
together with the public sector to improve our destination
facilities and protect our reputation.
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