Institute Helps Industries Enhance Business Strategies
Laptop Battery By Emily Carson, UW Communications •
10/11/03
The Internet has changed the ways companies
do
business.
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Thinkpad MADISON, WI- From online customer service to remote diagnostics,
the World Wide Web and all it offers can equip businesses with
tools that enhance production, sales, customer satisfaction and, as
a result, profits. It has created the world of e-commerce, or
e-business, where companies use Internet-enabled technologies to
exchange goods, services or information and to deliver value to
customers in entirely new ways.
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Microsoft To help companies reap the benefits of this new world, the
University of Wisconsin-Madison has partnered with industries in
the state to develop a better understanding of how Internet-enabled
technologies and practices can improve business strategies,
potentially increasing a company's competitive edge in fierce
global
markets.
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Laptop Computers This effort has led to the founding of the Wisconsin E-Business
Institute, which will be formally announced on Thursday, Oct. 16,
at the E-Business Best Practices and Emerging Technologies
conference, an annual meeting hosted by UW-Madison's Consortium for
Global E-Commerce (UW CGEC).
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Laptop Computer The institute, a campus-wide effort, builds on the successful
partnership between the university and industry that exists through
UW CGEC, soon to be renamed the Wisconsin E-Business Consortium. It
will complement the consortium's collaborative learning activities
by conducting multidisciplinary research and by leading outreach
efforts that enhance e-business practices among the state's core
industries, including manufacturing, plastics, printing, paper and
dairy.
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Desktop Computer "E-business is not just about buying some piece of technology
and plugging it in," says Raj Veeramani, professor of engineering
and business, and director of the consortium and the new institute.
"It encourages companies to rethink their business strategies, and
it helps them redefine their competitive value to customers."
Notebooks With the aid of the Internet and collaboration tools,
manufacturing companies, for example, can assist the customer in
using their products in the most appropriate way and can respond to
customer needs quickly and cost effectively. Through web sites,
food companies, such as Wisconsin's Sargento Foods, can dish out
recipes and cooking tips that enhance a diner's enjoyment of the
edible merchandise.
Lenovo Through these efforts, explains Veeramani, "companies, as well
as their customers, can maximize the return on
investment."
Hard Drive With the growing success of Internet companies in the mid-1990s,
Veeramani says many researchers on campus and companies throughout
the state took an interest in this new way of doing business.
Curious about the role UW-Madison could play in helping Wisconsin
businesses maintain and enhance their competitive edge through
e-commerce, the university brought senior executives from companies
across the state to campus. "We asked, 'What can the university do
to help your business gain a competitive edge?'" recalls
Veeramani.
Travelstar The answers led to the founding principles of the UW CGEC: to
create a holistic, non-commercial center that fosters collaboration
and experiential learning not only between a particular company and
the university, but also among companies. Since its creation in
1998, the consortium has served as a hub for more than 50 Wisconsin
companies and a multidisciplinary team of UW-Madison faculty. This
is the sixth year the consortium has hosted the best practices
conference.
Gateway Veeramani notes that the consortium's experience in addressing
the needs and concerns of individual companies has provided
valuable preparation to address issues at the industry level. In
other words, it has laid the foundation for the new institute.
Laptop Parts "The institute," explains Veeramani, "will focus on issues that
transcend individual companies and benefit entire industries."
Software One of the institute's first efforts centers on the Wisconsin
plastics industry, whose growth rate in the last five years ranks
among the highest in the country. With a two-year, $600,000 grant
from the National Science Foundation, the institute and the UW
Polymer Engineering Center, along with other Wisconsin universities
and technical colleges, will partner with the state's plastics
companies. Together, they will drive innovative product development
and enhance industrial competitiveness through technology transfer
of new plastics materials, processes and tools. In addition, they
will develop curricula to train future leaders in this field.
Hard Drives In collaboration with the Wisconsin Manufacturing Extension
Partnership, the institute also has initiated a pilot program
called "E-Business Journey for Wisconsin Manufacturers" that will
equip the state's small manufacturing companies with the concepts
and tools needed to develop and enhance e-business strategies and
to strengthen ties with customers.
Electronics Another new initiative has brought together an industry
workgroup on radio frequency identification tags - a wireless
technology that enables companies to track, trace and manage their
assets. "Major Wisconsin companies from a variety of industries are
involved in this workgroup," says Veeramani. "This technology will
have a profound impact on several industries, including
manufacturing, distribution, retail, food, healthcare and
pharmaceuticals."
Canon At a time when many U.S. companies outsource their production
operations to companies overseas - where material, labor and
overhead costs are cheaper - Veeramani says it is critical to
bolster the competitiveness of industries here, particularly in
Wisconsin, where manufacturing comprises 23 percent of the
workforce.
Desktop Pc "The institute will add another dimension to what we're
currently doing," says Veeramani. "It will serve as a statewide hub
for industry and university collaboration that helps the state's
industries maintain their competitive edge, potentially enhancing
Wisconsin's economic development."
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